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Subject: “they do so many fabulous things, [but] they have horrible marketing.”
From: Jan Szczepanski <[log in to unmask]>
Reply-To:BIBLIST - Topics in Nordic research library user services <[log in to unmask]>
Date:Thu, 24 Jan 2013 12:04:09 +0100
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Vad tycker amerikanarna om biblioteket? Här ett referat från en
nyligen utgiven undersökning.

Är det mer än en papperssamling? Uppskattar dom böckerna?

http://www.publishersweekly.com/pw/by-topic/industry-news/libraries/article/55595-libraries-good-value-lousy-marketing.html?utm_source=Publishers+Weekly%27s+PW+Daily&utm_campaign=f79234cd51-UA-15906914-1&utm_medium=email

Klipp:

When people where queried about what they actually did in libraries,
as opposed to the roles they consider to be most important, books
still rule. Of those who visited a library in the past year, 73%
reported that they borrowed books and another 73% stopped into the
library to browse for books or media. “Even when they had reserved
materials online, several liked to browse for books, movies, music.”

Despite the growth in digital services—from online reference to
e-books—participants clearly had a clear interest in the physical
library. They wanted quiet spaces for children and adults, separate
locations for different services, free public meeting rooms, and more
comfortable spaces for reading, working, and relaxing (“like home room
for your community”).

When it comes to that trend of downsizing book collections to provide
space for media labs tech or space for social activities the response
was more mixed—except among younger Americans, who may well value a
Starbucks-like environment over the full run of Anthony Trollope.


Jan

-- 
Jan Szczepański
F.d Förste bibliotekare och chef för f.d Avdelningen
för humaniora vid Göteborgs universitetsbibliotek
E-post: [log in to unmask]

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