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Låter mest som ett marknadsföringsknep. Ingen kan i princip ge bort
sin produkt och överleva i längden.
Vänligen
Fredrik Larsson
Den 19 juli 2011 21:57 skrev Jan Szczepanski <[log in to unmask]>:
> Rubriken på ett pressmeddelande som kom igår från Amazon kan få den starkaste
> bibliotekarie lite ur balans. Kommer våra svenska förlag att följa
> detta exempel?
>
> "Students Can Now Save Up To 80% with Kindle Textbook Rental"
>
> http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1586008&highlight=
>
> SEATTLE, Jul 18, 2011 (BUSINESS WIRE) --
>
> (NASDAQ: AMZN)--Today, Amazon.com announced the launch of Kindle
> Textbook Rental--now students can save up to 80% off textbook list
> prices by renting from the Kindle Store. Tens of thousands of
> textbooks are available for the 2011 school year from leading textbook
> publishers such as John Wiley & Sons, Elsevier and Taylor & Francis.
> Students can find details about the program at
> www.amazon.com/kindletextbooks.
>
>
> "Students tell us that they enjoy the low prices we offer on new and
> used print textbooks. Now we're excited to offer students an option to
> rent Kindle textbooks and only pay for the time they need--with
> savings up to 80% off the print list price on a 30-day rental," said
> Dave Limp, vice president, Amazon Kindle.
>
> Kindle Textbook Rental offers the ability to customize rental periods
> to any length between 30 and 360 days, so students only pay for the
> specific amount of time they need a book. Students can also easily
> extend any rental period in increments as small as one day or choose
> to purchase the book they are renting at any time.
>
> "We've done a little something extra we think students will enjoy,"
> continued Limp. "Normally, when you sell your print textbook at the
> end of the semester you lose all the margin notes and highlights you
> made as you were studying. We're extending our Whispersync technology
> so that you get to keep and access all of your notes and highlighted
> content in the Amazon Cloud, available anytime, anywhere - even after
> a rental expires. If you choose to rent again or buy at a later time,
> your notes will be there just as you left them, perfectly
> Whispersynced."
>
> Kindle Textbooks are "Rent Once, Read Everywhere" as they can be read
> across the most popular devices with free Kindle Reading Apps for PC,
> Mac, iPad, iPod touch, iPhone, BlackBerry, Windows Phone and
> Android-based devices.
>
> For more information about Kindle Textbook Rental, visit
> www.amazon.com/kindletextbooks.
>
>
>
>
> --
> Jan Szczepanski
> Övre Olskroksgatan 20
> 416 67 Göteborg
> Tel: 041 - 19 68 72
> E-post: [log in to unmask]
>
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